Macadamia

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February 20, 2005

I love Marmite

I put this in Trinkets first, but decided to blog it properly. The wheeze is to compare Google scores for "I love [foo]" and "I hate [foo]", and then develop an index based on the positive or negative vibes, and the passion with which they are held. Apple, for example (you knew I was getting there) has one of the most passionate fan bases, and 23 times as many people love them as hate them -- or at least are prepared to say so in their blog. That's the highest score so far spotted for a brand; but that's because Apple's user base are members of a weird sick religious cult (for comparison, Jesus scores even higher). Marmite, surely the iconic brand for this riff, has about 3 times as many lovers as haters out there in webspace. The lowest score so far spotted is Walmart, with nearly ten times as many haters as lovers. But maybe you can do better?

Posted by Alison Scott at February 20, 2005 10:07 PM

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Posted by: The Magician at February 21, 2005 05:52 AM

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